How does Nextdoor make money?
Until 2016, Nextdoor had been entirely funded by venture capital firms including Benchmark, Greylock Partners, Kleiner Perkins Caufield & Byers, Tiger Global Management and others.
Recently, we have begun testing sponsored content from a select group of businesses who we believe have valuable products and services to share with Nextdoor's members. We are also testing allowing local real estate agents and brokerages to promote listings in their zip codes.
We have always believed that there is a tremendous opportunity to connect neighbors with businesses that serve the local community. Testing sponsored posts will help us achieve this goal while generating the revenue we need to create a sustainable business.